On this episode Leo interviews Sally Maier-Yip. She is a trusted China PR and marketing advisor and thought leader, with a mission to empower businesses to fulfill their China dreams. Sally is the Founder and Managing Director of the fast-growing, UK’s leading China Luxury PR boutique agency, 11K Consulting, which specialises in real estate, interior design, architecture, and luxury.
Professionally, Sally has 16 years of solid experience and proven records in strategising and delivering award-winning campaigns for multinational and national companies in China, Hong Kong, across Asia, and globally.
Sally is the Founder and Managing Director of the fast-growing, UK’s leading China Luxury PR boutique agency, 11K Consulting, which specialises in real estate, interior design, architecture, and luxury.
11K’s vision is to take the 11,000-kilometer borders between the UK and China/Asia and transform them into bridges through the power of effective communication. 11K’s current and past clients include The OWO Residences by Raffles, HBA Residential, ADAM Architecture, Burbeck Interiors, Royal Institute of British Architects, Lustica Bay (Montenegro), Lalage Beaumont, Burlington Arcade, Park Chinois, and others.
In 2016, 11K was shortlisted for the “New Consultancy of the Year” by UK Public Relations and Communications Association’s (PRCA) Dare Awards; and the “Media Relations – Agency” by The International Public Relations Association’s Golden World Awards 2021.
Sally is a regular public speaker at conferences, events and webinars, mainly on China PR and marketing, entrepreneurship, and leadership. She spoke at the UK's Department of International Trade, Cathay Pacific’s Routes to Growth Conference, the Luxury Property Forum, Birkbeck University of London, Hong Kong Trade Development Council London, and more.
Sally is also a Co-Founder of The Chinese Mums in Business Club, with a mission to empower and inspire Chinese (and culturally Chinese) mums in business to reach their full potential.
Outside work, Sally mentors numerous young talented Chinese business leaders and students in Hong Kong and the UK, whilst running her busy household with two young boys.
Connect with Sally on LinkedIn
11K Consulting website
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Connect with the host Leonardo Marra on LinkedIn
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