On this episode Leo interviews Peter van der Lende and Chris Smit. They work together to help executives to become culturally competent. Too often is the impact of cultural differences underestimated, leading to international expansion failures.
Chris Smit makes companies and organizations more aware of cultural diversity. In business, the impact of cultural differences is still underestimated. The world seems to be getting smaller, and yet we all bear the mark of the culture in which we grew up. This often leads to misunderstandings that are detrimental to your business.
Chris puts you on track to efficiently deal with the cultural differences. Since 1993 he has advised thousands of people from more than 100 different nationalities. His work has taken him to more than 45 countries.
Peter van der Lende helps companies expand internationally through Market and Business Development. Expanding across borders brings unique challenges. Peter has over 20 years of experience in different commercial roles and has worked and lived in nine countries.
Through his company Expand360, Peter offers a variety of engagement models that fit your needs to secure a true partnership with a mutual commitment for success. The model always aims, however, at starting with business development right away while exploring the market and building relationships as opposed to the other way around
Self-learning is of paramount importance in the business world, listen to your international peers and step up your game.