In this episode Leo interviews Cecile Israel, aka Cici The Wine Lady. She firmly believes that wine shall be accessible for everyone! Wine is booming and China is becoming soon the second market worldwide. But wine is very complicated for consumers. They struggle with selection or know how to taste wine.
Based in China, Shenzhen for almost 4 years, Cici launched Easy Bacchus, a wine tech company aiming to make wine accessible, easy and fun for everyone.
She created 3 patents multisensory label "Scratch & Sniff" to help consumer select and discover its perfect wine.
Cici The Wine Lady provides tailored wine events, easy & fun, for individuals as corporates (team building, wine tasting...) as online ones and also wine e-learning.
She also works in B2B helping wine brands to develop awareness online as offline as Brand Ambassador and Content creator. Dedicated to the tech community, Cici is also President of La French tech HK-Shenzhen network.
Connect with Cici on LinkedIn: https://www.linkedin.com/in/cecile-israel/ -
Company website http://easybacchus.com/ -
Self-learning is of paramount importance in the business world, listen to your international peers and step up your game.
Connect with Leonardo on LinkedIn: https://www.linkedin.com/in/leonardo-marra26/ -
Follow the page on LinkedIn: https://www.linkedin.com/company/65338319/