The International Business Podcast

#97: Customer-centric strategy With Steven Yung

May 23, 2022 Leonardo Marra Season 4 Episode 97
The International Business Podcast
#97: Customer-centric strategy With Steven Yung
Show Notes

On this episode Leo interviews Steven Yung. He brings extensive management insights from leading multinational and local companies in Asia and the U.S.A. With a proven track record throughout the value chain via leadership roles in Consumer, Brand Innovation, Media & Entertainment, Property, Manufacturing, Retail, FinTech industries, his experiences range from CEO of HKEx-listed Imagi International and took China’s #1 iconic IP to new heights via partnership with top global / Disney & local / Hauyi Brothers Movie & Licensing ventures ... led the successful IPO as Chairman of Clear Media / JV with NYSE-listed Clear Channel Worldwide ... 

General Manager / Office of the Chairman of HKEx-listed Sino Land Group ... President of NYSE-listed Nielsen Media International responsible for all operations outside of the U.S... Managing Director of Nielsen Korea, Taiwan, Hong Kong, China ... Director of Jardine /DFI responsible for buying / merchandising / marketing of various retail brands 7-Eleven & Wellcome, etc.

Based in the HQ of The Coca-Cola Company in Atlanta, Steven was the first Asian to lead Global Marketing services in partnership with internal leaders in 200 countries worldwide and external partners such as Olympics, NBA, Disney, NFL, McDonald’s, and more.

As Director of Marketing Operations, Steven led a transformative integrated marketing deal with the All-Business Airline of Donald Trump via “Minute Maid ~ Official Juice of Trump Shuttle” in New York, Boston & Washington DC. This success led to & inspired a nationwide multi-year cause-marketing campaign to raise money to support USA Olympic Hopefuls. This impactful pitch was launched via unprecedented roadblock simulcast in over 200 terrestrial, cable & satellite channels preceded with a public service announcement by President Bush to rally community support of Olympic Hopefuls! 

His significant accomplishments were recognized with a citation as “agent of change”

Born in Shanghai, Steven grew up in the multicultural Hong Kong ~ Asia’s World City! To pay for his own college education with dual majors in Communication & Sociology, Steven started his career as a popular DJ / producer of Youth & Music Programs in the broadcasting industry. Highlight was his Producer role in Hong Kong’s ‘Woodstock Live’ Concert at the famous Rugby 7 Stadium. Leveraging his insightful knowledge in Youth & Music, Steven joined McCann Erickson International responsible for advertising & promotion of Coca- Cola and the successful launches of Sprite, Diet Coke, Hi-C, Bonaqua, and more throughout Asia. 

He was invited to join The Coca-Cola Company as Head of New Products onward to be the Chief Marketing Officer for the region ... before his promotion to Houston / Minute Maid HQ ... and upward to join / lead the Global Marketing of The Coca-Cola Company based in Atlanta, GA, U.S.A.

As a firm believer to continuously give back to the community, Steven’s diverse philanthropic roles included Board Director of Heifer International, Little Rock, Arkansas, Chairman of Investment Committee of Youth Global Network & Tao Fong Shan Foundation, Chairman of Youth Foundation, Board Director of Alpha Asia Foundation, Breakthrough, Child Development Matching Fund, Quality Mentoring Network, etc.

Connect with Steven on LinkedIn 

Self-learning is of paramount importance in the business world, listen to your international peers and step up your game.

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